Spectra, the company that provides venue management, food services & hospitality at CURE Insurance Arena, held a press conference yesterday to announce a new partnership with the Boys & Girls Clubs of Mercer County. This year, any patron purchasing tickets to a CURE Insurance Arena event at CUREInsuranceArena.com will have the option to make a monetary donation directly to the Boys & Girls Club of Mercer County in support of the organization’s after-school programs.

With the help of the Boys & Girls Clubs of Mercer County, Spectra also revealed new artwork designed and painted by local artist Leon Rainbow on the CURE Insurance Arena main concourse at 81 Hamilton Ave. Leon is a world-renowned graffiti artist and muralist in Trenton, who creatively combines graffiti, street art and other artistic forms into innovative projects.

Working with Phil Miller and the Mercer County Improvement Authority (MCIA), a vision and idea was developed to highlight Mercer County and the entertainment that is featured at the arena along with some of Trenton’s rich historical icons and landmarks throughout the community.

“On behalf of Mercer County, I want to thank Leon and his partner, the MCIA, and Spectra for all they have been able to put into this arena,” said Mercer County Executive Brian M. Hughes. “The fact that this mural has been done in concert with buying tickets…and that some of the art is available to Boys & Girls Club, really gives a shot in the arm to an organization that means so much to the city of Trenton and to all of us…”

“The artwork is really meaningful because it features a lot of the monuments of Mercer County,” said Leon Rainbow. “We have the Battle Monument, the ball park, Trenton Mercer Airport…and it also has the things that go on here: music, sports, and motocross. So, I feel like it represents the County and the Arena, but it still has my style and creative touch to it. It’s a really good meld of mixing art, business, and getting a win-win.”