Rider University students are working with Greater Trenton’s Vice President of Marketing Bryan Evans to develop what will essentially be a semester-long effort to assist with an array of marketing activities to promote New Jersey’s Capital City. During Kathy Magrino’s COM341 class on February 6, Evans inspired a room full of students with a presentation on Trenton’s key assets and opportunities.
“Kathy Magrino’s class was filled with an engaging and energetic group of students,” said Evans. “I was impressed with the quality of questions and overall level of interest from this group.”
Gina Mastroianni, a Rider University senior pursuing her Bachelor of Arts in Public Relations, had some interesting takeaways from the session. “The presentation really got me buzzing,” said Mastroianni. “It opened my eyes to a lot of positive things happening in Trenton, and the video that Greater Trenton presented added a lot of visual context to the potential of the city.”
Mastroianni holds community improvement initiatives close to her heart, particularly given the work she engages in as President of Rider’s Greek Council. Part of this work includes supporting various council initiatives and encouraging new ideas from Greek Council members.
“The opportunity to work with Evans and Greater Trenton is such a great learning experience for the communication, business and public relations students in my COM341 class at Rider University,” said Magrino. “It’s this type of real-world experiential learning, and the exciting challenges that it presents, that will allow the students to share their ideas and apply their skills to something meaningful.”
Since 2018, Magrino’s students have collaborated with Greater Trenton to engage in Trenton’s positive narrative with stories featuring people, places, food, arts & culture, historic moments and more. Greater Trenton’s Engagement with all five of Trenton’s anchor institutions of higher learning including Princeton University, Thomas Edison State University, Mercer County Community College, The College of New Jersey and Rider University, continues to enhance diverse perspectives; supplying a growing well of inspiring Trenton-focused stories.