Hip Hop Public Health (HHPH) has just announced the launch of 20 Segundos o Más (20 Seconds or More) a music video featuring a plethora of celebrities, influencers, and medical professionals washing their hands and demonstrating other best-practices amid COVID-19. This initiative is aimed at empowering children and families with relevant information, tools and resources to mitigate the spread of the virus. Philanthropic support for the initiative has been provided by the Bristol Myers Squibb Foundation and the Bristol Myers Squibb Black Organization for Leadership Development, an employee resource group.

The 20 Segundos o Más video was created by Hip Hop Public Health to harness the power of music to encourage hand washing and other safety measures among the Latino community as they continue to be disproportionately affected by the pandemic. The video, which includes original music, offers viewers important safety tips and information against the backdrop of a classic Latin rhythm and a hip-hop beat.

“We also know that young people make up a large proportion of asymptomatic carriers. At a time where misinformation is rampant, we understand how critical it is to create free, engaging, research-based and culturally relevant educational materials to help save lives,” stated HHPH in a press release.

This initiative is a natural and essential follow up to the success of the 20 Seconds or More educational awareness campaign which launched in spring of 2020 reaching over 100-million people. The importance of this message cannot be overstated. which is why HHPH has partnered with many well-known personalities and leaders.

Ultimately, the goal is to inspire millions of Spanish-speaking and bilingual individuals to join the movement and help stop the spread of COVID-19. This is a lifesaving, action-oriented platform that enables Latinos in particular (along with other communities of color) to recognize and utilize the organization’s power for the collective good health of their communities, the nation and the world at large.

20 Segundos o Más features more than 30 artists, civic leaders, influencers and medical workers who have joined HHPH co-founders Doug. E Fresh and leading neurologist Dr. Olajide Williams to mobilize a global movement to stop the spread of COVID-19. Such personalities include Jaimie Foxx, Cedric the Entertainer, NYPD Assistant Chief Juanita N. Holmes, MJ Songstress/Melissa Jimenez of “The Voice”, Michael Blackson and Chris Tucker.

HHPH is urging people to join the movement online using the hashtag #20SecondsOrMore and tag @HHPHorg to get featured on their social media. If you would like to see the organization’s music video 20 Seconds or More, please visit https://hhph.org/20secondsormore. You can also visit Facebook.com/HHPHorg, Twitter.com/HHPHorg, Instagram.com/HHPHorg, Tiktok.com/@hiphoppublichealth or Instagram.com/TheRealDougEFresh for more information.