Trenton, New Jersey’s TerraCycle and Walmart are joining forces to launch the nation’s largest car seat recycling event in nearly 4,000 Walmart stores across the country.
The first-ever Walmart Car Seat Recycling Event will take place Sept. 16-30, in celebration of National Baby Safety Month. Customers can trade in used car seats at the Service desk in any participating Walmart store and receive a $30 Walmart gift card that can be used in store or online to buy items for their baby. All car seats collected in this program will be recycled through TerraCycle, and each component will be diverted from the landfill.
“Safety – especially car seat safety – is a top priority for Walmart’s Baby department, so we wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card – perfect for using on your baby’s next car seat,” said Melody Richards, Vice President, Walmart Baby. “Sustainability is of equal importance to Walmart, so we’re happy to work with TerraCycle who will recycle every component of the car seats.”
“Through the Walmart Car Seat Recycling Program, traditionally non-recyclable car seats are now nationally recyclable,” said TerraCycle CEO and Founder Tom Szaky. “We are proud to work with this forward-thinking company to offer families from coast-to-coast a way to give their car seat, the item that has kept their little ones safe, a second-life. Through this event, we expect to divert the plastic equivalent of approximately 35 million water bottles from landfills.”
TerraCycle works with major manufacturers and retailers to recycle “difficult-to-recycle” products and packaging that would normally be thrown away. To learn more about TerraCycle and its innovative recycling solutions, please visit http://www.terracycle.com.
To learn more about this event and others happening in Walmart’s Baby department throughout September, please visit www.walmart.com/AboutBestOfBabyMonth.