Once more, the leading American recycling company is expanding its innovative services. On January 1, 2020, TerrraCycle will begin accepting for recycling any and all retail hair care, color and styling products of Schwarzkopf, the large North American unit of Henkel, an international purveyor of adhesives and fine personal cosmetic lines.

The really good news is that the consumer can earn points which can be redeemed for charitable gifts or converted to cash for donation to a non-profit, school or charitable organization of their choice. Win-win-win. Better yet, the Schwarzkopf-TerraCycle Program is available to any interested individual, school, office, or community organization.

TerraCycle, which uses the tagline Eliminate the Idea of Waste®, is known for its advanced technologies that can recycle many waste stream items that typical recycling facilities can’t handle. Consumers will be able to collect used packaging from their Schwarzkopf products, and when ready, download a shipping label from the TerraCycle website to mail them in for recycling. Once received at TerraCycle, the packaging will be cleaned and melted into hard plastic that can be remolded to make new products, which are also recyclable.

The Program is actually an expansion of their relationship, which began in 2016. “The program will not only increase the overall recyclability of products, but also inspire and empower consumers to champion the sustainability of products they’re purchasing,” said Heather Wallace, SVP and General Manager of Beauty Care North America.

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated.

Henkel, in North America, operates across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf ® hair care, Dial ® soaps, Right Guard ® antiperspirants, Persil ®, Purex ® and all® laundry detergents, Snuggle ® fabric softeners, as well as Loctite ®, Technomelt ® and Bonderite ® adhesives.