Say hello to a new sneaker shop near you, or maybe not so new. Snipes has acquired KicksUSA, a popular shoe store you may have heard from or even shopped from. The place where you get your white Air Force One’s, collectible Jordan’s, and even fashionable Timberland boots, is under a new name.

Snipes is, “the premier brand in Streetwear Culture in Europe. As one of the largest sneaker and streetwear retailers in Europe, Snipes has always been focused on shaping and driving the streetwear culture,” and has also partnered with popular figures like Wiz Khalifa, Snoop Dogg and Rick Ross and, “given consumers inspiration and a voice on its best-in-class social media outlets,” according to their website.

Snipes commits to carry the current brands that you love and also expand on their assortments.

“With this introduction, we bring the excitement, energy and enthusiasm that the Snipes brand carries from Europe directly to the East Coast,” said Sven Voth, CEO, Founder and Managing Director for Snipes. “Our commitment to keeping trendsetters of all ages up to date with the latest streetwear and sneaker releases is truly our passion – and we are looking forward to extending our unique concept to US customers.”

62 existing stores along the East Coast will begin and have already been transitioned into Snipes. Including 50 E. State St. in the Capital City. At this location you can purchase newly released shoes like the Nike Air Max Tailwind SP ‘Sandstrap’ releasing on Thursday, June 27 and the Nike Huarache Type ‘Summit White & University Red’ releasing on Friday, June 28.

Snipes offers the latest styles of sneakers from various name brands including Nike, Jordan, Adidas, Vans, North Face, Karl Kani, PUMA and many more. Brands tailored for sneakerheads of all ages and streetwear to fashion the complete look. Although it’s not a complete transformation from KicksUSA, Snipes offers very promising business.

You can learn more by checking them out at www.snipesusa.com.